After completing the Content Marketing Strategy for Product Marketers course on LinkedIn Learning, I gained a clearer understanding of how to build and execute a well-structured marketing strategy. The course began with a foundational framework covering how to define a target audience, craft a value proposition, and set SMART marketing goals, which established a strong … Read More
Feature Deep-Dive I found User Attributes to be one of the most powerful analytical tools within Google Analytics 4. These attributes provide deep insight into the specific types of people interacting with a website or app, which is especially valuable for small business owners who need to ensure they are reaching the right audience. User … Read More
After completing the HubSpot Email Marketing certification, I gained a deeper understanding of several key concepts, including segmentation, personalization, proper design, copywriting, and testing. While all of these topics were valuable, two stood out to me in particular: segmentation and email message design. It was fascinating to learn how significantly segmentation can contribute to the … Read More
This Wakelet collection explores the key ideas from Marketing Rebellion by Mark Schaefer, a book that explains why marketing has changed and why traditional strategies no longer hold sway. Schaefer emphasizes that people now hold the power—they choose what they want, who they trust, and which brands deserve their attention. Through this collection, I highlight why loyalty … Read More
Overview The HubSpot Academy Social Media course provided valuable insights into key marketing concepts, such as the difference between social monitoring and social listening, and the importance of brand voice versus brand tone. I found the 80/20 content mix particularly impactful, emphasizing the shift from pushing brand content to focusing on audience interests. The courses … Read More
Overview This course provided a thoughtful and engaging learning experience that deepened my understanding of core marketing concepts and how to apply them strategically. Through video lessons paired with a workbook, I explored inbound marketing fundamentals, the Buyer’s Journey, content distribution strategies, behavioral marketing, segmentation, and the role of data, automation, and AI in streamlining … Read More