Projects & Portfolio
Built with Intention. Backed by Experience.
This portfolio spans academic projects and professional wins — connecting the dots between marketing theory and operational practice. It’s the work I’m proud of, the skills I’ve built, and the direction I’m heading.
Academic Work
Where Learning Becomes Doing
These projects represent the intersection of classroom theory and real-world application — from brand identity design to full marketing strategy. Each one challenged me to think like a marketer, communicate with intention, and build something worth sharing.
Marketing Rebellion
Wakelet Collection
Created as part of a Digital Marketing course, this Wakelet collection synthesizes key concepts from Mark Schaefer’s Marketing Rebellion, demonstrating skills in content curation, critical analysis, and digital storytelling. Curated articles and real-world brand examples illustrate how authenticity, human connection, and values-based marketing have become essential in an era where consumers hold the power.
Personal Brand Style Guide v1
Developed as the foundational first step toward building a professional e-portfolio, this personal brand style guide was created for a Digital Marketing course and establishes a cohesive visual and narrative identity. The project demonstrates skills in brand identity development, logo design, typography, color theory, and brand voice articulation — translating personal purpose and professional values into a unified, single-page creative document.
Social Media Marketing Strategy
Developed as the final project for a Social Media Marketing course, this comprehensive marketing plan was created for Sleep Rock Company, a small business specializing in custom handcrafted felt hats. The plan demonstrates applied skills in platform strategy, audience targeting, content planning, campaign development, and brand voice — delivering a full-cycle social media roadmap tailored to a local, artisan-focused business.
Stronger Together
Wakelet Collection
Created as part of a Business course, this Wakelet collection explores how company culture, leadership, and collaboration intersect to build stronger, more productive teams and drive better business outcomes. Drawing from a curated mix of articles, case studies, and expert insights, the collection demonstrates skills in content curation, critical analysis, and synthesizing real-world perspectives on organizational teamwork.
Website Design Course
Developed as the culminating project for a Web Design course, this fictional boutique marketing agency website was built using WordPress, demonstrating applied skills in brand identity, visual design, UX-focused layout, copywriting, and SEO — integrated with Google Analytics for a full-cycle approach to digital marketing execution.
Supply Chain Video Presentation
Produced as a solo project for a Business course, this video presentation follows Sleep Rock Company’s full production process — from raw material sourcing to finished product — demonstrating applied skills in video editing, storytelling, and supply chain analysis. The project translates a real local business’s craft into a compelling visual narrative that connects hands-on production methods to core business and marketing principles.
Blog & Reflections
A curated collection of published guest posts, course reflections, and original insights spanning marketing strategy, operations, and professional growth. From academic assignments to real-world application, these writings reflect a consistent commitment to thoughtful, detail-driven work.
Personal Brand Style Guide v2
Redesigned as part of a self-initiated personal goal project for a Capstone Portfolio course, this updated brand style guide reflects a more intentional and authentic visual identity through an entirely new color palette, typography, logo, and layout. Building on foundational skills from a previous Digital Marketing course and enriched by web design experience, v2 demonstrates growth in design thinking, brand strategy, and the ability to translate personal values into a cohesive, polished creative document.
Published Work & Content Contributions
Where coursework meets real-world application.
A growing body of published and client-contributed writing developed through coursework, a cooperative education internship, and hands-on freelance experience — demonstrating applied skills in copywriting, SEO writing, audience targeting, and brand voice development.
Stop Telling, Start Showing
A guide for entry-level job seekers on why the e-portfolio has replaced the traditional resume as the most effective way to demonstrate real skill and impact to hiring managers in 2026.
From Marketing Generalist to Author Entity
An exploration of why “lived-in” human perspective and unique information gain have become the most valuable currency in a content landscape increasingly saturated with AI-generated material.
The Other Half of Sleep Rock: Meet Robyn
A personal introduction to the story behind Sleep Rock Company’s marketing and operations, written from my own perspective as the person supporting the brand behind the scenes.
The Block & The Brim
An ongoing blog series written on behalf of Sleep Rock Company, covering the artistry, culture, and community behind handcrafted beaver felt hatmaking — from step-by-step craft breakdowns to brand heritage and Indigenous storytelling.
Professional Projects
Real Problems. Real Solutions.
These projects were born out of real business needs, systems that didn’t exist yet, transitions that needed steady hands, and reporting that turned raw data into decisions. Each one reflects the operational depth and cross-functional thinking I bring to every role.
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